6.4.2Work with partner organizations, educational institutions, businesses, and employers to offer incentives, events, and training that encourage new and existing riders to safely enjoy the benefits of active transportation (e.g. a 'Bike Bus' program).

In 2025, the first 'Bike Bus' programming in Charlottetown was piloted, with 2 elementary schools participating of 6 who applied to be part of the pilot. The pilot program was a success, and will become a long-term part of Active Transportation program in the City. Future ideas include engaging with large employers and intermediate, high and post-secondary educational instutitions, to expand Active Transportation incentives.